Generating leads is crucial for any business looking to grow and succeed by creating opportunities with potential new customers and converting them. Thus, the question is not whether lead generation is worth it, but rather, can a business afford not to generate leads?
When businesses ask if generating leads is worth it, they are often asking whether adding lead generation professionals to their internal teams is a wise investment or whether they should partner with an external expert lead generation company.
A lead generation company is an external provider that specialises in providing sales opportunities for businesses. There are several types of lead generation businesses, all of which can help you grow in various ways. Some match businesses against existing lists of contacts who are happy to be contacted, while others use call centres or digital paid media channels to generate inbound inquiries. Regardless of how inbound inquiries arrive, expert teams within the lead generation company pick them up.
Businesses may choose to buy leads from lead generation companies because it takes marketing responsibilities away from the business, and leads are delivered quickly without the need for excessive internal resources or expertise beyond creating a great product or service. However, utilising lead generation companies may also have its drawbacks, some can be expensive and offer a poor ROI (return on investment). Some typical bad practices that substandard lead generation companies engage in are selling unqualified leads that are just a list of names, selling "used" leads, or the same leads being sold to competitors. Using unqualified leads may lead to oblivious cold-calling, resulting in exceptionally low conversion rates. These practices can waste resources that could have been better used elsewhere. Hence, it is essential to choose a lead generation company that provides a good service and generates leads that are genuinely exclusive to the business.
Good lead generation companies have mastered the art of customisation and personalisation of their lead generation marketing campaigns, resulting in an uplift in CTRs (click-through rates) as well as higher conversion rates. High-quality leads are those that have been generated exclusively for the business and have willingly signed up for more information about the company and product or service. A great lead generation company qualifies the lead to ensure they fit the business's needs and financial commitments, and turn them into a sales ready lead. It is also crucial for the lead generation company to have up-to-date technology that can be easily integrated into the business's chosen CRM.
Choosing the right lead generation company that uses the good lead generation practices outlined above can be a significant step towards helping your business grow. While it may not be the right choice for every organisation, those looking to accelerate their business's growth with sales-ready leads can benefit from partnering with a lead generation company like Peak Expansion.
In conclusion, lead generation is an essential aspect of business growth and success. While choosing the right lead generation company may seem overwhelming, partnering with a good one that specialises in creating sales opportunities and generating high-quality leads can have a positive impact on the business' growth.